Graphic Design Services: Brand Systems and Performance Creative
Design that looks beautiful in a portfolio and design that performs in an auction are not automatically the same thing. Our studio sits inside a performance agency, so every asset is made by people who see what happens after it goes live.
Brand design establishes the consistent visual system — logo, typography, colour, tone — that makes a company recognisable across every touchpoint. Performance creative is designed to achieve a measurable response within a specific placement and is tested against alternatives. Both matter: brand design makes performance creative cheaper over time by building recognition, while performance creative funds the business today.
Graphic Design: why it matters right now
Creative variance is the largest controllable factor in paid social performance. In a typical test batch, the best asset outperforms the worst by a factor of three or more against the same audience and budget. That gap is not luck; it is the difference between design that communicates a specific idea quickly and design that is merely attractive.
At the same time, brands that abandon consistency for testing velocity pay a hidden cost. Recognition reduces the effort required for every future impression to register. The resolution is a system: fixed brand foundations, with a defined space inside them where creative can vary freely.
Because our designers sit alongside the media buyers, they see performance data on their own work every week. That feedback loop is the difference between a studio that produces what was briefed and a studio that produces what works.
Key takeaways
- Graphic Design is measured on creative win rate — not on activity.
- The first thing we fix is discovery & audit.
- The most common mistake we correct: designing for the portfolio, not the placement.
What is included in our Graphic Design
Every engagement is scoped to your situation, but these are the workstreams that make up a full Graphic Design programme at Credex Media.
Brand identity & guidelines
Logo systems, typography, colour with accessibility checked, iconography, photographic direction and a usable guidelines document your team can actually follow.
Performance ad creative
Static and motion ad batches produced monthly for Meta, Google, LinkedIn and marketplaces, in every required aspect ratio.
Social & content design
Templates and produced assets for organic social, carousels, infographics and data visualisation.
Ecommerce & marketplace design
Product imagery direction, infographic overlays, Amazon A+ / EBC modules, listing image sequences and packaging.
Web & landing page design
Page design that hands off cleanly to build, with component thinking rather than one-off layouts.
Presentation & document design
Pitch decks, sales collateral, reports and templates that survive being edited by non-designers.
How we deliver it
A five-stage sequence. You will know at every point what is happening this week and which number it is meant to move.
Discovery & audit
Existing assets, competitor visual landscape, and where the current system breaks down in practice.
System definition
Foundations agreed — type, colour, grid, tone — with accessibility contrast validated rather than assumed.
Asset production
Batch production against a live brief queue, with variants built for testing rather than single hero assets.
Performance feedback
Ad results reviewed with the designers monthly; visual patterns that win get codified into the next brief.
System maintenance
Guidelines, template libraries and asset repositories kept current so the system does not quietly decay.
Graphic Design pricing
Published, in rupees and dollars, because "contact us for pricing" wastes everyone's afternoon. These are real starting points — the scoping call adjusts them to your situation, up or down.
Essentials
₹35,000
$430 / month
20 static ad and social assets a month.
- 20 static assets monthly
- All required aspect ratios per placement
- Works within your existing brand guidelines
- Template library you can reuse
- 48-hour turnaround
- Editable source files delivered
Best for: Brands that need consistent creative volume without a full studio.
Brand System
₹1,20,000
$1,475 one-off
One-off identity build with guidelines and templates.
- Logo suite and usage rules
- Typography scale and colour system with contrast validated
- Iconography and photographic direction
- Written guidelines your team can follow
- Figma component library
- Social, ad and document templates
Best for: New brands, rebrands, or businesses whose visual identity has drifted.
Studio Retainer
₹85,000
$1,050 / month
40+ assets a month across every channel.
- Everything in Essentials
- 40+ assets monthly
- Marketplace A+ / EBC module design
- Packaging and print collateral
- Landing page and email design
- Monthly creative performance review with the designers
Best for: Multi-channel brands producing creative for ads, marketplaces and web simultaneously.
Media spend (paid directly by you to Google, Meta, Amazon or whichever platform), third-party software licences, and creator or influencer fees. We never resell media or take a margin on it. Everything else needed to deliver the scope above is in the retainer.
How we measure success
These are the metrics we report on. Notice what is absent: impressions, likes, and any number that cannot be connected to revenue.
| Metric | What it tells you |
|---|---|
| Creative win rate | Share of new assets that beat the control |
| Cost per result by creative | Which visual approaches actually work |
| Asset throughput | Whether the pipeline supports the testing plan |
| Brand consistency audit score | Whether the system is being followed |
| Colour contrast compliance | Accessibility, checked not assumed |
Is this right for your business?
We would rather tell you no on the first call than take a retainer we do not believe will work. Here is our honest read on fit.
✓ A good fit if…
- Your ads are inconsistent or underperforming
- You need creative volume your in-house team cannot sustain
- Your brand looks different on every channel
- You are launching, rebranding or entering a new market
✕ Probably not yet if…
- You want a logo only, with no system around it
- You have no channel to deploy the work on
- Design decisions require sign-off from more than four people
The mistakes we see most often
These are drawn from real audits. If two or more describe your account, there is meaningful upside available before anyone spends another rupee or dollar.
1. Designing for the portfolio, not the placement
An elegant layout that becomes unreadable at Reel size has failed regardless of how it looks in Figma.
2. No template system
Without templates, every asset is a bespoke project and volume becomes impossible.
3. Ignoring contrast and accessibility
Low-contrast text is unreadable for a meaningful share of your audience and looks broken on a bright phone screen.
4. Changing brand foundations to chase trends
Recognition compounds. Restyling annually resets it.
5. Separating design from performance data
Designers who never see results cannot improve. Close the loop.
Tools and platforms we work in
We work inside your accounts wherever possible, so your data and history stay yours.
Graphic Design — frequently asked questions
Do you do logo design and full brand identity?
Yes. We deliver identity as a system rather than a file — logo suite, typography scale, colour with contrast validated, iconography, photographic direction, and a guidelines document written for the people who will actually use it, not just for other designers.
How many ad creatives do you produce monthly?
For an active paid account, typically 40 or more static variants plus motion assets, built as families around tested concepts. The number matters less than the structure: variants that isolate one variable so you learn something from each test.
Can you match our existing brand guidelines?
Yes, and we will also tell you where the guidelines are holding performance back — for instance, a brand colour that fails contrast requirements on a white background, or a type scale that becomes unreadable at ad sizes. We propose extensions rather than breaking the system.
Do you design for Amazon and marketplace listings?
Yes. Listing image sequences, infographic overlays, comparison charts and A+ / EBC modules, designed against the specific pixel and text-safety rules of each marketplace.
What file formats and handover do we get?
Editable source files, exported assets in every required size, and where relevant a Figma library with components your team can reuse. Everything belongs to you.
Want an honest read on your Graphic Design?
Send us access and we will come back with a written audit — the real problems, ranked, with what we would do first. Yours to keep whether or not you hire us.