Marketing that compounds, not marketing that just spends.

A full-service digital marketing agency plans, executes and measures every online channel a business uses to acquire and keep customers. At Credex Media that means paid advertising on Google, Meta and LinkedIn, search engine optimization, generative engine optimization for AI answers, content and video production, social media management, email and WhatsApp automation, ecommerce management, affiliate and influencer programmes, web development and conversion rate optimization.

The difference between "full-service" and "many services" is whether they are reported against one revenue number or five separate channel dashboards. We do the former.

Most growing businesses invest 7–12% of gross revenue in marketing. Ecommerce brands in competitive categories often run 15–20% during an active growth phase, and early-stage companies buying their first market position sometimes exceed that deliberately.

The more useful question is the split. A practical early-stage allocation is roughly 55% paid acquisition, 20% content and SEO, 15% creative production, 10% lifecycle and CRO. As organic and owned channels compound, paid's share should fall toward 28% — see the budget chart above. If paid never falls below half your budget after three years, you are renting demand rather than building it.

Technical and on-page fixes can move rankings in 4–8 weeks. Content-driven ranking for competitive commercial keywords typically takes 4–7 months. Terms that depend on domain authority take 9–12 months or longer.

Anyone promising page-one for a competitive head term in 30 days is either targeting a keyword nobody searches or is about to do something that gets you penalised. We use paid media as the bridge: it buys demand at a known cost while SEO builds a channel that keeps producing after you stop paying per click.

Generative engine optimization (GEO) is the practice of getting a brand cited inside AI-generated answers on Google AI Overviews, ChatGPT, Claude, Perplexity, Gemini and Copilot. It matters because a growing share of research now ends inside an AI answer without a click to any website.

You need it if your buyers research before purchasing — which is nearly every category with a considered purchase. GEO relies on clean structured data, quotable 40–60 word answer blocks, verifiable statistics, consistent entity signals across the web, and permitting AI crawler user agents. We include it in every SEO retainer at no extra cost. Read the full GEO service page →

Yes. We work with clients across India, the United States, the United Kingdom, the UAE, Australia, Canada and Singapore. Reporting, calls and creative are delivered in English, and account teams maintain at least four hours of working overlap with your time zone.

Single-channel retainers start with a three-month minimum, because meaningful paid or SEO data does not exist before then and judging the work earlier is guesswork. Multi-channel growth programmes run on six or twelve month terms with quarterly break clauses. One-off projects — a website build, a listing optimization sprint, a video package — are quoted as fixed-scope work with no retainer at all. See pricing and engagement models →

You do — always, and from day one. We work inside your Google Ads, Meta Business Manager, GA4 and CRM under agency access. Creative source files, documentation and playbooks are delivered to a shared drive you control. If the engagement ends, we run a handover call and remove our access; nothing needs to be rebuilt.

Most clients do. The common entry points are Google Ads, Meta Ads or SEO, and the common second addition is email and WhatsApp automation — because it is the fastest way to raise the return on media you are already buying. There is no penalty for adding or removing services at a month boundary after the initial term.

Forty-five minutes, no deck. We ask about your margins, your current channels, what you have tried, and what "good" would look like in twelve months. You leave with at least two specific things to fix whether or not you hire us — usually a measurement gap and a budget-allocation issue. If we do not think we are the right fit, we say so on the call and, where we can, point you at someone better suited.