Real numbers, not "contact us for pricing"
Publishing prices costs us some enquiries from people we could not have helped anyway. It saves everyone else a wasted call. Here is what our work actually costs and what moves the number.
Focus
One channel, run properly.
$1,500–$3,500 / month
₹1.2L – ₹3L per month
- One channel — Google Ads, Meta Ads, SEO or email
- Dedicated senior specialist
- Weekly optimisation cycle + Monday note
- Live dashboard
- Fortnightly strategist call
- 3-month minimum, then rolling
Growth
Three to five channels, one blended number.
$4,000–$12,000 / month
₹3.5L – ₹10L per month
- Everything in Focus, across 3–5 channels
- Growth strategist owning the blended result
- Creative production: 12–20 assets monthly
- Analytics rebuild + server-side tracking
- Content programme with refresh cycle
- Quarterly business review and re-forecast
- 6-month term, quarterly break clause
Compound
Everything, plus the owned-asset build.
$15,000+ / month
₹12L+ per month
- Full-funnel media across every relevant channel
- SEO, GEO, content and digital PR programme
- Dedicated creative pod (video + design)
- CRO experimentation programme
- Ecommerce or marketplace operations
- Incrementality testing and forecasting
- 12-month term, quarterly break clause
All figures are indicative starting ranges in USD with INR equivalents. Final pricing depends on scope — the table further down shows exactly what moves it.
We do not charge a percentage of ad spend
It is the most common agency pricing model and it contains an obvious conflict. If our fee is 15% of your media spend, then every recommendation to spend less is a recommendation to reduce our own revenue. That is an uncomfortable position to put a supplier in, and over a long enough period it changes behaviour whether anyone intends it to or not.
A flat retainer in bands means our incentive is to keep you longer, which requires the work to succeed. When the right answer is to cut a channel's budget in half, we can say it without an internal argument.
Key takeaways
- Media spend goes directly to the platform — we never resell it or take a margin.
- The retainer steps up in bands as scope grows, not as your spend grows.
- Audit fees are credited against your first month if you go on to retain us.
| What raises the price | What lowers it |
|---|---|
| More channels running simultaneously | Starting with one channel and adding later |
| High creative production volume | You have an in-house studio we brief |
| Content programme with digital PR | Your team writes and we edit and optimise |
| Complex measurement (multi-region, multi-brand) | A single clean site and one CRM |
| Marketplace operations across several platforms | One primary sales channel |
| Frequent approvals through a large committee | One decision-maker with authority |
One-off projects, no retainer required
Not everything needs an ongoing engagement. These are quoted as fixed-scope work with a defined deliverable and a defined end.
| One-off project | Typical range | Timeline | Notes |
|---|---|---|---|
| Marketing & analytics audit | $1,200 – $3,000 | 2–3 weeks | Credited against the first month if you retain us |
| Website design & build | $6,000 – $20,000+ | 10–14 weeks | Includes SEO foundations, schema and migration |
| Landing page (design + build) | $1,200 – $3,500 | 2–3 weeks | Per page, with CRO principles applied |
| GA4 + server-side tracking setup | $2,500 – $6,000 | 6–8 weeks | Includes CAPI, consent mode and dashboards |
| Listing optimization sprint | $120 – $400 per SKU | 3–5 weeks | Copy, backend terms, image sequence, A+ content |
| Brand identity system | $4,000 – $12,000 | 5–8 weeks | Logo suite, type, colour, guidelines, templates |
| Video package (10 ad variants) | $1,500 – $4,000 | 1–2 weeks | From existing or newly shot footage |
| Content sprint (10 pieces) | $2,000 – $5,000 | 4–6 weeks | Research, expert review, publishing, internal linking |
How engagements actually work
Minimum term
3 months for single channel, 6 for multi-channel, 12 for full programmes — each with quarterly break clauses after the first quarter.
Notice period
30 days after the initial term. No auto-renewal traps, no penalty clauses for leaving.
Ownership
Every account, asset, file and document is yours from day one and stays yours afterwards.
Billing
Monthly in advance. Media billed by the platform directly to your card or account, never through us.
Pricing questions
How much should I budget for digital marketing overall?
Most growing businesses invest 7 to 12 percent of gross revenue in marketing, and ecommerce brands in competitive categories often run 15 to 20 percent during a growth phase. Of that total, agency fees typically account for 15 to 30 percent, with the remainder going to media spend and production. If your agency fee exceeds your media spend, either the scope is very production-heavy or something is wrong.
Why is agency pricing so inconsistent across the market?
Because 'digital marketing agency' describes everything from a one-person freelancer to a 500-person network, and because many agencies deliberately avoid publishing prices so they can price by perceived willingness to pay. The useful questions to ask any agency are: who specifically does the work, how many hours per month, and what is the deliverable I can point at.
Do you offer performance-based pricing?
Rarely, and only where attribution is genuinely clean — typically ecommerce with a single sales channel and reliable tracking. Performance pricing sounds attractive but usually produces short-term behaviour, because the agency is incentivised toward whatever converts fastest rather than what builds the business. We would rather be paid for the work and judged on the result.
Is there a setup fee?
For most retainers, no. Where the first month involves substantial one-off work — a full analytics rebuild, a website migration, a large listing sprint — that is quoted as a separate project alongside the retainer so you can see exactly what you are paying for.
What if we need to reduce scope?
Tell us and we will re-scope at the next month boundary. Reducing from four channels to two is a normal conversation, not a contract dispute. We would rather keep a smaller engagement that works than defend a larger one that does not.
Want a number for your situation?
Tell us the channels, the scope and the budget you have in mind. We will come back with a scoped proposal and a range — usually within one business day.